By Tim Devitt
•
19 Jun, 2020
This is an uncomfortable topic, one that we are forced to address too frequently. It’s one of those situations where we say, “We wish we could help you, but we can’t.” The problem arises with department store bikes which are improperly assembled and made with inexpensive components that simply will not hold adjustment and are prone to breaking with even moderate use. Once we repair a bike, “we own it.” Customers reasonably expect that if we repair the bike and something then goes wrong, it’s our fault and our obligation to repair. Therefore, if we assess that a bike will not be able to hold its repair or that other parts will soon fail, we will not repair it. Ultimately this will save the customer (and us) both money and frustration. However, it is a difficult message to convey. Not all big-box bikes are bad, and often with fast growing children where you only need to get a year or so out of the bike, they can be a reasonable purchase. But it is certainly caveat emptor. I know this sounds very much like we are bike “snobs”, defensive and self-serving, so we’ve attached a few links to articles including Consumer Reports, “Bicycling” and the National Bicycle Dealers Association which address this issue, plus a blog from another shop that provides added detail. The customer is “innocent” in all of this. How could the average consumer possibly assess quality and for example know that Schwinn (as well as other manufacturers) have different lines, one for independent bike stores and the other for “big-box” stores. What’s the major difference? They are built to sell at different price points. It’s all in the components and materials: Lower-end bikes will use steel or plastic whereas higher-end bikes use aluminum or stainless steel. The higher-end bikes typically have higher quality (lighter weight and more durable) components (shifters, brakes, wheels, tires, cranks). These quality differences are not apparent to the average consumer, hence the confusion. Both look bright and shiny, but there the similarity ends. Compounding the lesser quality is too frequently poor assembly by untrained staff. Independent bicycle stores have bicycle mechanics assembling their bikes. Big-box stores rarely have trained bicycle mechanics doing the assembly. We very much want to help and fortunately, many times, customers are bringing in their new bikes needing assembly assistance given broken parts, forks mounted backwards, etc. In these instances, we are able to show the customer what’s wrong with the bike and many return the bike to where they bought it. Other times, it is not so easy, and we end up with a frustrated customer, but we hope the links and attachments provide you with the information you need to better understand the situation. Here’s link to Consumer Reports on buying a bike: https://www.consumerreports.org/cro/bikes/buying-guide/index.htm The National Bicycle Dealers Association write up about the advantages of purchasing a bike from an independent bike shop vs. a “big-box” store: https://www.nbda.com/articles/the-bike-shop-advantage-pg193.htm Another bike stores commentary about department-store bikes: https://www.rocktownbicycles.com/blog/2018/1/8/why-you-should-not-purchase-department-store-bicycles An article in Bicycling about why not to buy a bike from big-box stores: https://www.bicycling.com/bikes-gear/a20049269/6-reasons-to-avoid-walmart-bikes/ Blog from CSO, another bike shop: “Currently the Schwinn brand is divided into two different markets. Schwinn bicycles are sold at larger retailer stores. These are the mass-produced Schwinn bikes that are sold at stores such as Walmart, K-mart, Sears, Toys R Us, Target, Dick’s Sporting Goods, and other larger chain stores. Schwinn bikes typically have a lower price point (some starting at about $100) and are available for the entry level or casual rider. The second category available under the Schwinn brand name is the "Schwinn Signature Series." Schwinn Signature bikes are only available at independent bike dealers. This is where Country Squirrel Outfitters comes in. Schwinn Signature bikes are one of the bike brands that we offer through CSO. Schwinn Signature bikes are suited more for the experienced rider and have a little higher price point (ranging from about $300 to $1,500). Walmart (and other mass retailers) that sell Schwinn bikes are not able to sell the Signature Series bikes. Likewise, independent bike dealers that sell Schwinn Signature Series bikes are not able to sell the entry level Schwinn bikes. What this means is that you will not be able to purchase a Schwinn Signature Series Voyager bike at Target. Likewise, you will not be able to purchase a Schwinn Merge bike at Country Squirrel Outfitters. So, what makes a Schwinn Signature Series bike different than a regular Schwinn? It’s all in the components and materials. Lower end bikes will sometimes be produced using materials such as steel or plastic where Signature Series bikes utilize aluminum or stainless steel. Signature Series bikes usually have higher quality (lighter weight and more durable) components (shifters, brakes, wheels, tires, cranks, etc.) These differences might not even be noticeable unless you are a gear junkie (like us) and you know the difference between Shimano Alivio shifters and Shimano XTR shifters and know that there is about a $220 price difference between those two shifters. So how do you know the difference between a Signature Series and a regular Schwinn? Aside from the differences in components, Schwinn Signature Series bikes will be clearly labeled somewhere on the frame.”